Set against the colorful backdrop of the California wine industry,
True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere. His respect for the environment, responsibility to his community, avoidance of chemicals, and a humanistic approach to his employees will provide inspiration and guidance for executives and managers attempting to build or sustain a modern and healthy organization, while creating value.
“This book is about…a new possibility for business, one that will require nothing less than a revolution within organizations, managers, and workers….”—from the book
